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Market Research

Increased penetration of smartphones, mobile oriented content, and advanced services has created a gap in understanding how users are consuming mobile content and how companies needs to react to this paradigm shift before their competitors do. Market Research firms can provide detailed recommendations for their customers using the Embedded Mobile Analytics (EMA) for Mobile Marketing product to gain deep, subscriber centric insight.

TapRoot System’s EMA for Mobile Marketing solution enables the collection of a wide variety of usage attributes, also called Key Performance Indicators (KPI’s), in a transparent, power efficient manner.

Collection of these KPIs on-device across a subscriber base enables a deep, customer centric view of device interaction and content consumption. These KPIs can also map to location, time-of-day, subscriber segments, and other variables to provide previously unavailable insight.

Market Research firms use this data to understand how subscribers are interacting with advance data services, content, media, and applications.

TapRoot’s EMA for Mobile Marketing solution provides market researchers a powerful and cost-effective way to understand mobile customers at a level never before available.

Benefits

• Collect data from handsets on what user is doing, when, and where to develop research reports, segmentation models, and insightful recommendations.
• Scalable solution to support from tens, to millions of subscribers.
• Data collection on any network including: GPRS, EDGE, UMTS, HSPA, CDMA2000, and Wi-Fi.
• Over The Air (OTA) configuration of devices.
• Rich suite of KPI’s to enable a deep understanding of user experience and behavior. KPI’s are collected across all applications, content, and websites.
• Transparent operation does not alter or diminish the usability of the handset. EMA Software Agents run in the background and have a negligible effect on battery life and device performance.
• Provides graphical reporting and mapping tools for data analysis. Also enables existing analysis tools from leading vendors to be extended to collect data from devices.
• Flexible EMA Server hosting options.
• TapRoot’s professional services group is available to ensure a seamless startup.

Learn more on the EMA for Mobile Marketing page.