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Mobile Marketing and Advertising

Richer, more powerful smartphones are driving mobile web browsing, applications, and content consumption. Meanwhile, many consumer facing brands are turning to the mobile space to reach and interact with their customers. Mobile marketers need to gain visibility into how users are interacting with their handsets to create a mobile presence that resonates with their clients.

TapRoot System’s Embedded Mobile Analytics (EMA) for Mobile Marketing solution collects a wide variety of usage attributes, also called Key Performance Indicators (KPI’s), on mobile devices in a transparent, power efficient manner. Collection on-device provides a deep, user centric view of device interaction.

Collecting KPI across a subscriber base gives mobile marketers insight into handset interaction. These KPI’s can also map to subscriber segments, location, time-of-day, and other variables to provide insight that was previously unavailable.

Mobile marketers can use the collected data to enhance mobile marketing campaigns, create segmentation models, and measure campaign effectiveness.

TapRoot’s Embedded Mobile Analytics Platform provides mobile marketers a powerful and cost-effective way to understand mobile customers at a level never before available.

Benefits

• Collect data from handsets on what users are doing, when, and where to develop research reports, segmentation models, and compelling mobile campaigns.
• Scalable solution to support from tens, to millions of subscribers.
• Data collection on any network including: GPRS, EDGE, UMTS, HSPA, CDMA2000, and Wi-Fi.
• Over The Air (OTA) configuration of devices.
• Rich suite of KPI’s to enable a deep understanding of user experience, behavior, and consumption habits. KPI’s are collected across all applications, content, and websites.
• Transparent operation does not alter or diminish the usability of the mobile device. EMA Software Agents run in the background and have a negligible effect on battery life and device performance.
• Flexible EMA Server hosting options.
• The EMA Server provides graphical reporting and mapping tools for data analysis.

Learn more on the EMA for Mobile Marketing page.